Final Touches to Box

From the sketches for my logo, I decided to get a bee illustration to use on my design. I coloured it in with the classic bee colours so that it would match the bee logo and not clash with the colours. I did this by using the paint brush tool and the fill bucket tool.

I created a bee trail illustration to frame the product name, so that this ensured the name stood out and was noticeable. This is important due to customers needing to know about what they are buying when they see it on the shelf. The border creates a hierarchy within the design to ensure that the product name is very readable and legible. Which is why I am creating a border and why the name is in capitals.

However, I felt these lines were too thick for the design. Therefore, I decided to do them again on illustrator so to thin them out a bit. This was so that they didn't clash on the design, overpower and take the readability from the name and so that the trail was smaller so matched the bee size.

I created the trails by using the pen tool on illustrator. I drew a line with a curve on the end, transferred it into a dotted line and reduced the thickness so that it was more suited for the design. I ensured the curve fitted the words so that it framed it properly without taking up too much of the design. 

I then transferred this bee trail onto the product and ensured each segment was lined up, straight and spaced equally.

Here is a screenshot of me building the bee trail. I was really happy with the new size and weight of the new trail due to it letting the product name stand out more. As before, the thicker trail was too overpowering for the product name and did not showcase it properly - which is its purpose.

Below is the trail fully complete featuring a curve and meeting the end of the bee. I am really happy with the final design as it adds character to the bee theme and creates more detail for the design. It also creates a really effective, professional boarder for the product name which I needed, as the ingredients had one therefore I needed to ensure the product name stood out as well. Creating this detail has increased my skills within illustrator especially with the pen tool. I create most of my illustrations via pen and pencil, therefore creating design elements within illustrator like the honeycomb pattern and the bee trail, has expanded my skill set and ensures a range of media was used by me to create my piece.