Evaluation

Brief Summary of Idea

There are 3 lip butter pots to each box. The pots are coloured coodinated flavour wise, so therefore lip butter flavours like lemon, banana and mango will go in the yellow coloured hexagon box,  due to these fruits being yellow. The ingredients of the lip butters are organic and are based off honey and beeswax extracts, which influences the bee theme for the packaging.

Final - Lip Butter Pots

My final box colours are green, orange, yellow and red. I decided to do four due to these being the most popular colours for fruit and would be the most recognisable. However, I'm sure when this brand took off and were profitable, they would expand their product portfolio and would produce a variety of colour and ingredient combinations. I created a brainstorm to illustrate my ideas which I could refer back to when creating the design. I decided that in the green box there would be lip butter flavours of Kiwi, Apple and Pear. In the Yellow there would be lip butters of banana, lemon and mango. The red box would contain watermelon, cherry and strawberry flavour butters. Finally, the orange box would contain pots of pineapple, orange and peach. 

I then drew these fruits so that they could feature as a pattern on the lip butter pots as shown in my drafts. I went round them in pen so that they could be scanned in so to be edited and used on the design.

I then scanned them into Photoshop and started editing them. I did this by changing the threshold and black and white layers, so that I could use the magic wand tool to remove the white. This would allow me to begin colouring the fruit on a layer behind the outline layer, ensuring that the colours did not overlap and ruin the pen drawings.

Here is a screenshot of me colouring the document below. I chose bright colours for the illustrations so to make the pattern for the pots bright and vivid. I coloured the illustrations by opening the colour box and choosing colours that were the most recognisable for that fruit, and making them as brightest as they can be.

Here is the second page of illustrations in Photoshop. Like the first, I experimented with different colouring techniques such as colouring in the lines like the leaf, using gradients as shown on the mango and using different brush textures so to achieve different effects for the fruit so to make them more realistic.

Here is a close up of the watermelon illustration below. This is my favourite illustration!

Below are the two pages of illustrations below. These have been fully coloured in on Photoshop so that I can now use them on my pot designs.

I chose a circular template so that I could start creating the design with the illustrations I made and the logo I designed.

For each pot I put the right illustrations on each pot - such as the mangos on the mango design pot. I then put the right coloured hexagons on the pots. I used the sheet to remember which fruits were used for the particular colours. I also added the logo at the top of the circle so that the packaging was linked to the brand. To ensure the pots were recognisable, I put the name on the pots in the same font that I used for the hexagon box. I also added the bee trail and the bee illustration which was also used on the hexagon box, so to create a sense of continuity.

I did this for each pot design. It was a very long process and took some time to place every element on the pots so that they all fitted together. 

Yellow Pot

Banana Pot

Lemon Pot

Mango Pot

Pink Pots

Strawberry

Watermelon

Cherry

Green Pots 

Apple

Kiwi

Pear

Orange Pots

Peach

Orange

Pineapple

Final - Boxes

Front of Yellow Box

Back of Yellow Box

Front of Green Box

Back of Green Box

Front of Orange Box

Back of Orange Box

Front of Red Box

Back of Red Box

Final Touches to Box

From the sketches for my logo, I decided to get a bee illustration to use on my design. I coloured it in with the classic bee colours so that it would match the bee logo and not clash with the colours. I did this by using the paint brush tool and the fill bucket tool.

I created a bee trail illustration to frame the product name, so that this ensured the name stood out and was noticeable. This is important due to customers needing to know about what they are buying when they see it on the shelf. The border creates a hierarchy within the design to ensure that the product name is very readable and legible. Which is why I am creating a border and why the name is in capitals.

However, I felt these lines were too thick for the design. Therefore, I decided to do them again on illustrator so to thin them out a bit. This was so that they didn't clash on the design, overpower and take the readability from the name and so that the trail was smaller so matched the bee size.

I created the trails by using the pen tool on illustrator. I drew a line with a curve on the end, transferred it into a dotted line and reduced the thickness so that it was more suited for the design. I ensured the curve fitted the words so that it framed it properly without taking up too much of the design. 

I then transferred this bee trail onto the product and ensured each segment was lined up, straight and spaced equally.

Here is a screenshot of me building the bee trail. I was really happy with the new size and weight of the new trail due to it letting the product name stand out more. As before, the thicker trail was too overpowering for the product name and did not showcase it properly - which is its purpose.

Below is the trail fully complete featuring a curve and meeting the end of the bee. I am really happy with the final design as it adds character to the bee theme and creates more detail for the design. It also creates a really effective, professional boarder for the product name which I needed, as the ingredients had one therefore I needed to ensure the product name stood out as well. Creating this detail has increased my skills within illustrator especially with the pen tool. I create most of my illustrations via pen and pencil, therefore creating design elements within illustrator like the honeycomb pattern and the bee trail, has expanded my skill set and ensures a range of media was used by me to create my piece.

Designing The Logo

After researching a variety of different cosmetic logos, I sketched possible logo ideas and shapes. I decided to link my logo to my main theme which is bees due to the cosmetic products having the main ingredient of beeswax and honey. Therefore, I drew a variety of different bee shapes, 'B N' lettering as the brand name is 'Bee Natural' and honeycomb shapes.

I then went round them in pen so that they could be scanned in and edited in Photoshop.

I then scanned in the sketches and chose the ones that I thought would suit the design the best. 

I chose the little bee illustration, the hexagon, a fancier version of a bee illustration and a minimalistic type bee drawing.

I decided to choose the fancier, more detailed drawing style of bee. I felt this would suit the product due to it being high quality and also the logo needs to reflect the qualities of the brand to ensure that it looks professional and there is a clear link between the product and the logo. The bee illustration was framed by a hexagon so to ensure a sense of continuity was established as the main part of the design is the honeycomb at the top. However, to make this different I added a bigger one to go around the outside, so that It would stand out against the honeycomb design.

I then experimented with different colours by changing the background colour to orange and changing the colour of the borders. I did this by using the fill bucket too and the brush tool. I also experimented with the thickness of the border, by trying a thick and thin one, however decided a middle thickness was the best so that it stood out within the design but was not too big.

However I decided that the simple black and white colour scheme with the yellow bee was the most suitable due to it being simple so not clashing with the other colours. I coloured the bee in with a yellow body featuring black stripes with white wings. These are classic bee colours which will make the logo instantly recognisable to customers and customers will be able to see that the product is bee themed. I chose for the hexagon border to be black so that it would create a contrast and be eye catching when it was placed on all the different coloured patterns I have.

I then tried the logos on the design to see what size and to ensure they were the right colour schemes. As you can see I decided to thin out the border as I felt the thicker border was too harsh on the design. 

I center aligned the logo so that the design was equal and ordered. This ensured that the elements on the design created a hierarchy with the logo being one of the elements that the customers see first so that they recognise the brand quickly and easily.

Below is the finished logo.