Brief & Proposition

My brief for this project is to create environmentally and skin friendly make up products that are for a female audience. The unique selling point of my cosmetic products will be that they are made from natural ingredients therefore reducing the amount of harsh chemicals that are in them. This will not only make your skin feel healthier and happier but will also be a huge benefit to those who suffer allergic or general reactions from certain chemicals that are featured in a lot of make up products. I myself can say that my skin can get irritated from certain foundations and creams due to the ingredients. Therefore my unit brief is to create a variety of cosmetic packagings that feature natural ingredients that will fix this problem.

These ingredients could be items such as coconut oil, honey, rose oil, avocado, various fruits, aloe vera and many more. The packaging will be heavily focused on making sure it shows that it is a natural ingredient product as it is the unique selling point and each product will feature a design of that ingredient so to show what it is made out of.

Brainstorming

The exam brief is to design a piece which purpose links in with one of the four topics Ideals, Perfection, Flaws and Compromises. To gain ideas for my piece I went onto thesaurus and wrote down words that are associated with each of the four words. I decided that perfection would be a good topic to do as the words beauty, ideals, precision and fulfilment all link in with the topic perfection. 

I then started thinking about design ideas that could link in with perfection. These were pieces such as comics, children's books, magazine pages, creative advertising, album covers, children's magazine and packaging. I then chose subjects such as plastic surgery, makeup, bullying, eating disorders, disfigurement, that could be used as the subject for the pieces. Overall I chose to do cosmetics packaging as i feel that this fits in with perfection theme, as people use makeup to cover up flaws so that they can be perfect.