Designing The Logo

After researching a variety of different cosmetic logos, I sketched possible logo ideas and shapes. I decided to link my logo to my main theme which is bees due to the cosmetic products having the main ingredient of beeswax and honey. Therefore, I drew a variety of different bee shapes, 'B N' lettering as the brand name is 'Bee Natural' and honeycomb shapes.

I then went round them in pen so that they could be scanned in and edited in Photoshop.

I then scanned in the sketches and chose the ones that I thought would suit the design the best. 

I chose the little bee illustration, the hexagon, a fancier version of a bee illustration and a minimalistic type bee drawing.

I decided to choose the fancier, more detailed drawing style of bee. I felt this would suit the product due to it being high quality and also the logo needs to reflect the qualities of the brand to ensure that it looks professional and there is a clear link between the product and the logo. The bee illustration was framed by a hexagon so to ensure a sense of continuity was established as the main part of the design is the honeycomb at the top. However, to make this different I added a bigger one to go around the outside, so that It would stand out against the honeycomb design.

I then experimented with different colours by changing the background colour to orange and changing the colour of the borders. I did this by using the fill bucket too and the brush tool. I also experimented with the thickness of the border, by trying a thick and thin one, however decided a middle thickness was the best so that it stood out within the design but was not too big.

However I decided that the simple black and white colour scheme with the yellow bee was the most suitable due to it being simple so not clashing with the other colours. I coloured the bee in with a yellow body featuring black stripes with white wings. These are classic bee colours which will make the logo instantly recognisable to customers and customers will be able to see that the product is bee themed. I chose for the hexagon border to be black so that it would create a contrast and be eye catching when it was placed on all the different coloured patterns I have.

I then tried the logos on the design to see what size and to ensure they were the right colour schemes. As you can see I decided to thin out the border as I felt the thicker border was too harsh on the design. 

I center aligned the logo so that the design was equal and ordered. This ensured that the elements on the design created a hierarchy with the logo being one of the elements that the customers see first so that they recognise the brand quickly and easily.

Below is the finished logo.