To start brainstorming ideas for my brand name for my lip butter product, I started by choosing words that were associated with being natural and organic. As being natural and organic are the foundations of my product and are the key selling point. I used a thesaurus online for words that were associated with clear, beautiful, organic and natural and wrote these down.
I then put these words together to create possible names for my product. I decided on the name 'Bee Natural' as thought having a reference to bees in the name is essential due to the product being made of beeswax and honey. Also the products are all about being made from natural resources and produce, therefore to define the brand values I included 'Natural' in the name to emphasise this. I think the play on words in the name is really unique and will be a memorable name.
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